Starting ecommerce or not getting sales?
Here’s why your store isn’t converting
Store Readiness Audit
Find what is blocking conversion before sending more traffic.
Founder Launch Checklist
Know exactly what needs to be in place before you run ads.
Signal Validation System
Identify which hooks, offers, and messages are worth scaling.
Retention Setup Framework
Capture more value from traffic you already paid for.
Most founders skip steps before running ads. That's where things break.
See Exactly What You're Getting
See what's inside the playbook
See what's inside the playbook
Built From Real Marketing Systems
The Ecommerce Growth Playbook is not theory. It is built from systems used across global brands, ecommerce companies, and agency environments.
James Mackie
Experience across global brands and high-growth ecommerce.
Before this framework, these systems were built and tested across real brands.
- Across automotive, beverage, and fashion
- Through Brand Affix
- Using Shopify, Meta Ads, Google Ads, and conversion-focused funnels
Most ecommerce brands do not fail because of bad ads.
They fail because they build their marketing system in the wrong order.
Built for founders who want clarity
Simple systems. Clear direction. Real progress.
"I realized I was trying to scale traffic before the store was ready. The audit made the gaps obvious."
"This gave me a clear order of operations. I stopped jumping between random tactics and finally knew what to fix first."
"The biggest value was knowing what not to focus on yet. That alone saved me time."
"It felt less like another course and more like a practical checklist for getting my store into shape."
Everything you need. Nothing you don't.
A complete system designed to guide you from setup to scale, without the noise.
Step-by-step system
A clear path from setup to scale so you always know what to do next.
Execution checklists
Turn strategy into action with simple, actionable steps.
Decision frameworks
Know when to move forward, pivot, or double down.
Real ecommerce structure
Built from real-world experience, not theory or recycled advice.
No fluff. No filler. Just what actually moves the business forward.
Get the Architecture — $49This is built for the right kind of founder
Not everyone needs this. But if you do, it will save you time, money, and frustration.
For you if
- You're starting or early in your ecommerce journey
- You want a clear system instead of guessing
- You're tired of wasting time on the wrong things
- You want to build something properly from the start
- You value clarity over complexity
Not for you if
- You're looking for shortcuts or quick wins
- You want someone to do the work for you
- You prefer endless tactics over a structured system
- You're already scaling with a proven system in place
- You're not willing to follow a process
This is a system for builders. Not browsers.
Start building the right way
Everything you need to move forward, without the guesswork.
Get the Architecture — $49Instant access • One-time purchase • 14-day guarantee
Built from real ecommerce growth systems. Not theory.
What happens next:
- Get immediate access to the Notion playbook
- Follow the system step by step
- Start building with clarity and structure
If it doesn't help, you don't keep it.